In This Section

Marketing Major  


Marketing students focus on understanding the marketplace and developing appropriate marketing strategies for their organizations. Marketers bring buyers and sellers together in the marketplace to allow each party to realize their desired outcomes. For buyers, this means solutions to their problems. For sellers, this typically means increasing market share, revenue, profitability, and other outcomes. Marketers create items of value (goods, services, ideas, etc.) that are priced, promoted, and distributed in a competitive and dynamic marketplace.

The Student Experience

  • Experiential and applied learning integrated throughout the major.
  • Online BSBA completion program available. 
  • A cutting-edge curriculum in areas such as social media, business analytics, and sustainability.
  • Active and strong American Marketing Association (AMA) chapter.
  • Online BSBA degree completion program available.

View the University Catalog »

Beyond the Classroom

  • The Wall College of Business offers online classes! For course selection, visit http://www.coastal.edu/online/business/
  • Recent graduates of the marketing program have careers in sales management, public relations, advertising (creating ideas and/or writing copy), market research and analysis, retail merchandise management and customer service management. 
  • For students who wish to continue their education, Coastal Carolina University offers the Master of Business Administration (MBA) degree, which provides instruction in accounting, finance, economics, management and marketing.

Areas of Study

  • Consumer Market Analysis 
  • International Marketing
  • Marketing Research 
  • Personal Selling and Sales Management 
  • Retailing Management 
  • Marketing Strategy 
  • Integrated Marketing Communications 
  • Advertising 
  • Social Media Marketing


INFORMATION

Monica B. Fine, Ph.D. 
Associate Professor of Marketing
Chair, Department of Marketing and Hospitality, Resort and Tourism Management
Wall College of Business 230B
843-349-2229
mfine@coastal.edu

Academic Advisers          
Wall Center for Excellence
843-349-4187  
walladvising@coastal.edu