Traditions - Coastal Carolina University
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University Traditions

The University Seal

Coastal Carolina University University Seal‌The Coastal Carolina University seal designates the founding year of the institution and associates the campus symbol, the Atheneum, with the coastal locale of the University. Carrying the Latin motto, Ex Libertate Veritas – From Liberty, Truth – the seal refers to the temple named for Athena, the daughter of Zeus, who embodies wisdom and reason. The waves at the foot of the Atheneum acknowledge a diversified coastal environment that encompasses a distinctive geography and history. The seal was commissioned by Trustee Oran P. Smith as a gift to celebrate the July 1, 1993, establishment of the University as an independent, public institution of higher education. *

The Atheneum

Atheneum building, showing the atheneum and steps with flowers‌The Atheneum is the recognized architectural symbol of Coastal Carolina University. Constructed from an idea and a gift from William A. Kimbel and L. Maud Kimbel, the Atheneum was dedicated in 1966 as part of the first Student Union, now known as Atheneum Hall. Its name is derived from the Greek temple Athene, which was a meeting place for persons engaged in literary and scientific pursuits. The structure is 21 feet, 4 inches high and is topped by a 4-foot roof ornament. In 2015, the newly renovated building was opened and renamed Atheneum Hall Alumni Center.

The University Logo

University Logo‌The identifying symbol of Coastal Carolina University captures the dynamic and traditional commitment of the University to teaching and learning. In the logo, the Atheneum – the recognized architectural symbol of the University – is set against an undulating background, which captures the energy and unbounded promise of the institution.*

‌‌See the evolution of the Chanticleer logo »

The Mace

University Mace‌Originally used as weapons during the Middle Ages, maces came to be symbols of authority and were adopted by officials of English municipalities by the end of the 16th century. Maces are now used for legislative assemblies, ecclesiastical processions, and at college and university ceremonies of outstanding importance, such as commencements. The University mace attaches significance to important events of the academic calendar and is carried by the senior member of the faculty to lead an academic procession. Commissioned by the Horry County Higher Education Commission, the mace was designed and crafted by silversmith Alfred D. Ward and presented to the University in Spring 1997. The three-dimensional 48-inch staff is topped with a 22-carat gold-plate model of the campus symbol, the Atheneum. Modified relief seals of the University and engraved lettering embellish the sterling silver cup. Supported by a base of solid walnut, the stem of the mace is adorned with sterling silver shells, reflecting the coastal location of the University. On the base of the stem is an engraved seal of the state of South Carolina, representing the University's status as a public institution. When not being used for a convocation, the University mace is on display in the boardroom of the E. Craig Wall Sr. College of Business Administration.

The University Medallion

As symbols of events and affiliations, medallions in academic regalia can be traced to religious orders during the Middle Ages. Since many orders, societies and universities used similar designs – a circle, cross or an oval – the detailed artwork in the center of the medallion was adopted to differentiate each affiliation. Colleges and universities traditionally use ceremonial and commemorative medallions for formal occasions, such as commencements, convocations and inaugurations, when academic regalia is worn. The institution's medallion was commissioned in 1994. The installation of the University's first president, Ronald R. Ingle on Oct. 22, 1994, was the first time the Coastal Carolina University Medallion was publicly displayed.

The Alma Mater

The Coastal Carolina University alma mater was written in 1994 by the late Bennie Lee Sinclair, who served as poet laureate of South Carolina from 1986-2000, to commemorate the first year of the institution's status as a university. The original score for the alma mater was written by William R. Hamilton, Coastal Carolina University music professor.

Coastal Carolina

We come to you to lead our search,
and learn to reach beyond ourselves –
below the earth, beyond the stars-
to form our dreams for better years.

Here, green and bronze in nature; light –

sweet pine forests that surround us,
ocean waters that sustain us –
reflect your standards that prepare us.

May we return in thought and care

to share your promise of enrichment,
and celebrate and sing our praise
for Coastal Carolina.

The Chanticleer

Chauncey Mascot‌The Chanticleer ­– a proud and fierce rooster – is the unique moniker for Coastal Carolina University's mascot and athletics teams. The Chanticleer is derived from Geoffrey Chaucer's Canterbury Tales, specifically "The Nun's Priest Tale." In the early 1960s, Coastal's athletic teams were known as the Trojans until a group of Coastal students and their English professor-basketball coach Cal Maddox brought up the idea of a new mascot. It helped that the Chanticleer was from the same family of the animal kingdom as the Gamecock, the mascot of Coastal’s parent institution at the time, which was an important consideration in those days. Thus the Chanticleer was born, giving the growing college its own identity and one of the most unique mascots in college athletics. Read more »


CINO Cheerleaders‌Coastal is Number One (CINO) is a student spirit theme adopted in the late 1960s by the Coastal cheerleaders and encouraged by then-Coastal administrator Larry Biddle, who also served as basketball and baseball coach. CINO had a prominent role during the early years of athletics and has recently been revived as a rallying call for Chanticleer fans. In 1977, Coastal’s athletic booster club was founded and was aptly named the CINO Club. With the advent of football in 2003, the organization name was changed to the Chanticleer Club and later to the Chanticleer Athletic Foundation.    

The Beaty Memorial Victory Bell

Beaty Memorial Victory Bell‌The victory bell was a gift from Pi Kappa Phi fraternity as a memorial for then-student Chad Michael Beaty, who died in an automobile accident in 1995. The fraternity raised more than $26,000 to construct a memorial and purchase the bell. Cast in 1893, the bell belonged to a church in Charleston, which is the founding city of the national fraternity. The bell is located adjacent to Brooks Stadium and was dedicated Nov. 5, 2010. Today, the ringing of the bell by students and fans signifies a Chanticleer victory.

Coastal Carolina Fight Song

We’re the Chanticleers

We're the Chanticleers, tenacious and true.
We’ll fight until the end
For CCU!

We’ll compete with honor. And always to win.
Gather for our battle cry
And then…

We’ll shout our colors.

Go teal (Go teal!)
And then we’ll yell out
And bronze (And bronze!)

And every team will learn
Coastal is number one!
We’re the Chanticleers–
Defending the shore–
Best of Carolina
Since ’54.

Stronger than the oaks
And sure as the tide,
Our hearts are beating fast
With Coastal pride!



Words by CCU faculty members Joe Oestreich and Scott Pleasant (2014)

* The Coastal Carolina University seal, logos and wordmarks are registered trademarks; unauthorized use is prohibited by law. The seal and logos may be used for University-approved purposes only and may not be modified in any manner.