A group of students gathers on Prince Lawn and put up the Chants Up hand symbol

Traditions at CCU

The traditions that encapsulate the spirit and history of CCU.

Our CCU traditions not only celebrate our university's heritage and achievements but also enhance the camaraderie and connection among the Coastal Carolina family that is TEAL Nation.

Beaty Memorial Victory Bell

Ringing the Beaty Memorial Victory Bell

A celebratory tradition surrounds the Beaty Memorial Victory Bell. The bell is located between Spring Brooks Stadium and Brooks Stadium. It sounds off when rung by students celebrating a victory on the field of play and also as graduates commemorate receiving their diplomas.

The victory bell was a gift from Pi Kappa Phi fraternity as a memorial for then-student Chad Michael Beaty, who died in an automobile accident in 1994. The fraternity raised more than $26,000 to construct a memorial and purchase the bell. Cast in 1893, the bell belonged to a church in Charleston, which is the founding city of the national fraternity.

Chauncey the Chanticleer

The Chanticleer – a proud and fierce rooster – is the unique moniker for Coastal Carolina University’s mascot and athletics teams. The Chanticleer is derived from Geoffrey Chaucer’s Canterbury Tales, specifically The Nun’s Priest Tale.

In the early 1960s, Coastal’s athletic teams were known as the Trojans. A group of Coastal students and their English professor-basketball coach Cal Maddox brought up the idea of a new mascot. At the time, with Coastal serving as a two-year branch campus of the University of South Carolina, many people began to push for a nickname that was more closely related to USC's Gamecock. Thus, Chanticleer was born, giving Coastal its own identity and one of the most unique mascots in college athletics.

Learn more about the Chanticleer

University Mace

Originally used as weapons during the Middle Ages, maces came to be symbols of authority and were adopted by officials of English municipalities by the end of the 16th century. Maces are now used for legislative assemblies, ecclesiastical processions, and at college and university ceremonies of outstanding importance, such as commencements. The University mace attaches significance to important events of the academic calendar and is carried by the senior member of the faculty to lead an academic procession. Commissioned by the Horry County Higher Education Commission, the mace was designed and crafted by silversmith Alfred D. Ward and presented to the University in Spring 1997. The three-dimensional 48-inch staff is topped with a 22-carat gold-plate model of the campus symbol, the Atheneum. Modified relief seals of the University and engraved lettering embellish the sterling silver cup. Supported by a base of solid walnut, the stem of the mace is adorned with sterling silver shells, reflecting the coastal location of the University. On the base of the stem is an engraved seal of the state of South Carolina, representing the University's status as a public institution. When not being used for a convocation, the University mace is on display in the boardroom of the E. Craig Wall Sr. College of Business Administration.

As symbols of events and affiliations, medallions in academic regalia can be traced to religious orders during the Middle Ages. Since many orders, societies, and universities used similar designs – a circle, an oval, or a cross – the detailed artwork in the center of the medallion was adopted to differentiate each affiliation. Colleges and universities traditionally use ceremonial and commemorative medallions for formal occasions, such as commencements, convocations and inaugurations, when academic regalia is worn. The institution's medallion was commissioned in 1994. The installation of the University's first president, Ronald R. Ingle on Oct. 22, 1994, was the first time the Coastal Carolina University Medallion was publicly displayed.

The Coastal Carolina University alma mater was written in 1994 by the late Bennie Lee Sinclair, who served as poet laureate of South Carolina from 1986-2000, to commemorate the first year of the institution's status as a university. The original score for the alma mater was written by William R. Hamilton, Coastal Carolina University music professor.

Coastal Carolina

We come to you to lead our search,
and learn to reach beyond ourselves –
below the earth, beyond the stars-
to form our dreams for better years.

Here, green and bronze in nature; light –

sweet pine forests that surround us,
ocean waters that sustain us –
reflect your standards that prepare us.

May we return in thought and care

to share your promise of enrichment,
and celebrate and sing our praise
for Coastal Carolina.

Coastal Carolina Fight Song

We’re the Chanticleers

We're the Chanticleers, tenacious and true.
We’ll fight until the end
For CCU!

We’ll compete with honor. And always to win.
Gather for our battle cry
And then…

We’ll shout our colors.

Go teal (Go teal!)
And then we’ll yell out
And bronze (And bronze!)

And every team will learn
Coastal is number one!
We’re the Chanticleers–
Defending the shore–
Best of Carolina
Since ’54.

Stronger than the oaks
And sure as the tide,
Our hearts are beating fast
With Coastal pride!



Words by CCU faculty members Joe Oestreich and Scott Pleasant (2014)

University LogoThe identifying symbol of Coastal Carolina University captures the dynamic and traditional commitment of the University to teaching and learning. In the logo, the Atheneum – the recognized architectural symbol of the University – is set against an undulating background, which captures the energy and unbounded promise of the institution.*