As Coastal Carolina University’s associate vice president for university marketing and communication, Ashley Holloway manages the division’s operations and provides supervision for the following units: communication and media relations, creative services, marketing and branding, multimedia production, and web content management. She also serves as the University’s spokesperson regarding news and public relations.
Holloway joined CCU in December 2022. She previously worked at the University of Georgia (UGA), where she oversaw marketing and communication efforts pertaining to online degrees, certificates, and academic courses offered by colleges and schools at UGA.
Prior to her tenure with UGA, Holloway worked at Liberty University for over a decade. Among her responsibilities were managing external vendor relationships to increase total enrollment, promoting positive public relations through community publications, directing annual athletic brand updates, and partnering with academic departments to engage alumni and advance departmental marketing efforts. She also managed internal and external university branding, photography, videography, and executive-level special projects.
Holloway has earned two degrees from Liberty University: a bachelor’s in worship and music and an MBA.
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