Michael Latta - Coastal Carolina University
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Michael Latta

Professor - Marketing

Jonathan Doe
Contact Michael Latta
843-349-6476 mlatta@coastal.edu

Wall 301D

Office hours: by appointment

Education

  • Ph.D., Iowa State University, Psychology
  • M.S., Iowa State University, Psychology
  • B.S., Illinois State University, Psychology

Academic and Professional Experience

  • Professor, E. Craig Wall Sr. College of Business Administration, Coastal Carolina University
  • Associate Dean, E. Craig Wall Sr. College of Business Administration, Coastal Carolina University
  • Associate Professor, E. Craig Wall Sr. College of Business Administration, Coastal Carolina University
  • Assistant Professor, E. Craig Wall Sr. College of Business Administration, Coastal Carolina University
  • Adjunct Faculty, University of the Sciences in Philadelphia College of Graduate Studies
  • Visiting Professor, St. Joseph's University
  • Adjunct Faculty, University of Notre Dame
  • Adjunct Faculty, Thunderbird School of Global Management
  • Assistant Professor, University of New Hampshire
  • Assistant Professor, Drake University
  • Sales Representative. Territory Manager, Product Manager, Strategic Planning Analyst, DuPont Company
  • Associate Director of Promotion Research and Market Planning, Wyeth Pharmaceuticals
  • Manager of Marketing Research and Market Development, Boehringer Mannheim Pharmaceutical Corporation
  • Executive Director, YTMBA Research and Consulting

Research Interests

  • New product adoption 
  • risk perception

Teaching Interests

  • Research Methods
  • Strategy
  • Promotion 
  • Market Analysis

Professional Memberships (Past and Present)

  • Phi Eta Sigma
  • Marketing Research Association
  • American Statistical Association
  • Institute for Business Forecasting
  • American Marketing Association
  • Psi Chi
  • American Association for the Advancement of Science
  • Phi Kappa Phi
  • Sigma Xi
  • Professional Certifications
  • Accredited Professional Statistician
  • Workplace Harassment
  • National Institutes of Health Office of Extramural Research Protecting Human Research Participants

Michael Latta's vita