Michael Latta, the William J. Baxley Jr. Applied Business Professor at Coastal Carolina University, has been named associate dean of CCU’s E. Craig Wall Sr. College of Business Administration.

The position entails various administrative duties within the Wall College of Business in support of the dean, students, faculty and staff.

“As the workload of the Wall College increases in volume and complexity, we are fortunate to have someone with Dr. Latta’s experience and abilities to fill this key position,” said J. Ralph Byington, dean of the Wall College of Business.

Latta earned a Ph.D. in psychology from Iowa State University. He joined CCU in 2005 after many years in industry including positions at companies such as AstraZeneca, Boehringer Mannheim, DuPont and Wyeth. In addition he owned and operated YTMBA Research, a firm specializing in predictive analytics. He has been a marketing and management consultant to Fortune 500 and small family businesses. Recently, he has taught capstone courses in marketing strategy and strategic management.