Marketing 2020 - Coastal Carolina University
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Marketing 

Freshman

Fall Semester
  • UNIV 110B The First-Year Experience... 3 credits
  • ENGL 101 Composition (Core)1... 4 credits            
  • Humanistic Thought (Core)1... 3 credits
  • CSCI 110 Enterprise Business Appl... 3 credits                           
  • Artistic Expression (Core)1... 3 credits                                                                     

*Begin working on PDA categories.

TOTAL: 16 credits
Spring Semester
  • MATH 138 Mathematics Apps in Business (Core)1... 3 credits
  • ENGL 102 Composition and Critical Reading (Core)1... 4 credits
  • CBAD 120 Intro to Global Business (Core)1... 3 credits
  • Humanistic Thought (Core)1... 3 credits
  • Human and Social Behavior (Core)1... 3 credits

*Continue working on PDA categories!

TOTAL: 16 credits

Sophomore

Fall Semester
  • CBAD 201 Financial Accounting... 3 credits
  • ECON 201 Macroeconomics (Core)1... 3 credits
  • CBAD 291 Business Statistics... 3 credits
  • Scientific Concepts (Core)1... 4 credits
  • General Elective3... 2 credits
TOTAL: 15 credits
Spring Semester
  • CBAD 202 Managerial Accounting... 3 credits
  • ECON 202 Microeconomics... 3 credits
  • CBAD 292 Decision Analysis... 3 credits
  • Communication Across Cultures (Core)1... 5 credits
TOTAL: 14 credits

Junior

Fall Semester
  • CBAD 301 Mgt. & Organizations... 3 credits
  • CBAD 350 Marketing... 3 credits
  • CBAD 363 Business Finance... 3 credits
  • CBAD 344 Legal Env. of Business OR FIN 301... 3 credits
  • HIST 201/POLI 201 American Gov. (Core)1... 3 credits
TOTAL: 15 credits
Spring Semester
  • CBAD 393 Mgt. Info. Systems... 3 credits
  • MKTG 351 Market Analysis... 3 credits
  • MKTG 357 Market Research... 3 credits
  • CBAD 373 Business Integration/Application... 3 credits
  • General Elective3... 3 credits
TOTAL: 15 credits

Senior

Fall Semester
  • MKTG 458 Marketing Strategy... 3 credits
  • MKTG Selective4... 3 credits
  • MKTG Selective4... 3 credits
  • ENGL 290/CBAD 290 Business Comm (Core)1... 3 credits
  • General Elective3... 3 credits
TOTAL: 15
Spring Semester
  • CBAD 478 Strategic Management... 3 credits
  • CBAD 364 Operations Mgmt... 3 credits
  • MKTG Selective4... 3 credits
  • PHIL 318 Business Ethics... 3 credits
  • General Elective (if needed)3... 2 credits
TOTAL: 14 credits
  1. Please see your program evaluation for University Core Curriculum Recommendations.
  2. Complete list of options available on your program evaluation. As part of the graduation requirement, students are required to complete twelve (12) approved Professional Development Activities (PDAs), six of which must fall into the following categories: (1) Majors and Careers in Business, (2) Experiential Learning, (3) Leadership, (4) Building a Professional Profile, (5) Interviewing Skills, and (6) Transitioning to the Profession. A list of approved PDAs can be found at coastal.edu/business/pda.
  3. General Elective: These are free electives that may be selected from any college of the university including the College of Business.
  4. MKTG Selective: Choose between CBAD 401, MKTG 450, MKTG 451, MKTG 452, MKTG 453, MKTG 454, MKTG 455, MKTG 456, or MKTG 497.
  • Study abroad opportunities available at all levels. Contact Yoav Wachsman (yoav@coastal.edu) at least one semester prior to anticipated travel.
  • Internships are available at sophomore‐senior levels. Please contact Ellen Hayward (eeryan@coastal.edu) to discuss requirements and internship procedures.

 FINAL RESPONSIBILITY FOR SATISFYING DEGREE REQUIREMENTS, AS OUTLINED IN THE UNIVERSITY CATALOG, RESTS WITH THE STUDENT.