Marketing Three-Year Plan 2018  

Year 1

Fall

• UNIV 110B First-Year Experience … 3 credits
• ENGL 101 Composition (Core) … 4 credits
• Humanistic Thought (Core)… 3 credits
• CSCI 110 Enterprise Business Apps … 3 credits
• Human and Social Behavior (Core) … 3 credits
• PDA/1 of 6 categories (choose 2) … 0 credits

Total: 16 credits

Spring

• MATH 138 Mathematics in Business (Core)… 3 credits
• ENGL 102 Critical Reading (Core)… 4 credits
• CBAD 120 Intro to Global Business (Core)… 3 credits
• CBAD 201 Financial Accounting … 3 credits
• Scientific Concepts (Core)… 4 credits
• PDA/1 of 6 categories (choose 2) … 0 credits

Total: 17 credits

Summer

• CBAD 291 Business Statistics … 3 credits
• CBAD 301 Mgmt. and Organizations … 3 credits
• ECON 201 Macroeconomics (Core)… 3 credits
• CBAD 202 Managerial Accounting… 3 credits

Total: 12 credits

Year 2

Fall

• CBAD 350 Marketing … 3 credits
• CBAD 292 Decision Analysis … 3 credits
• ECON 202 Microeconomics … 3 credits
• ENGL 290/CBAD 290 Business Comm. … 3 credits
• CBAD 363 Business Finance … 3 credits

Total: 15 credits

Spring

• MKTG 351 Market Analysis … 3 credits
• MKTG 357 Market Research … 3 credits
• CBAD 373 Business Integration/Appl. … 3 credits
• CBAD 393 Mgmt. Info. Systems … 3 credits
• Communication Across Cultures … 5 credits

Total: 17 credits

Summer

• CBAD 344 Legal Env. of Business … 3 credits
• PHIL 318 Business Ethics … 3 credits
• CBAD 364 Operations Mgmt. … 3 credits

Total: 9 credits

Year 3

Fall

• MKTG 458 Marketing Strategy … 3 credits
• MKTG Selective … 3 credits
• MKTG Selective … 3 credits
• General Elective … 3 credits
• General Elective … 3 credits
• HIST 201/POLI 201 US Gov. (Core) … 3 credits

Total: 18 credits

Spring

• CBAD 478 Strategic Management … 3 credits
• Humanistic Thought (Core) … 3 credits
• Artistic Expression (Core) … 3 credits
• MKTG Selective… 3 credits
• General Elective… 3 credits
• General Elective (if needed)… 1 credit

Total: 16 credits  

Optional Study Abroad in Maymester if offered (Year 1): CBAD 301                

MKTG Selectives are any MKTG 300 and 400-level classes                     

Twelve (12) PDAs are required and need to be completed before applying for graduation.                                             

Get More in Four (MBA)      

*Note: Once ready to enter the MBA, students will be transitioned to the MBA advisor for the planning of their classes. The current curriculum for the graduate program is below. Students will go by the catalog year they are accepted into the MBA program, not the catalog year of the undergraduate program. The classes below are subject to change.                  

• MBA 615 Leadership… 3 credits                      
• MBA 620 Financial Management… 3 credits                            
• MBA 621 Value Management… 3 credits                   
• MBA 631 Marketing Strategy… 3 credits                      
• MBA 650 Managerial Responsibility and the Law… 3 credits              
• MBA 690 Global Strategy… 3 credits                             

9 credits of electives