Marketing Three-Year Plan 2019 - Coastal Carolina University
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Marketing 

Year 1

Fall

  • UNIV 110B First-Year Experience … 3 credits
  • ENGL 101 Composition (Core)1 … 4 credits
  • Humanistic Thought (Core)1 … 3 credits
  • CSCI 110 Enterprise Business Apps … 3 credits
  • Human and Social Behavior (Core)1 … 3 credits
  • PDA/1 of 6 categories (choose 2)2 … 0 credits
TOTAL: 16 credits

Spring

  • MATH 138 Mathematics in Business (Core)1 … 3 credits
  • ENGL 102 Critical Reading (Core)1… 4 credits
  • CBAD 120 Intro to Global Business (Core)1 … 3 credits
  • CBAD 201 Financial Accounting … 3 credits
  • Scientific Concepts (Core)1 … 4 credits
  • PDA/1 of 6 categories (choose 2)2 … 0 credits
TOTAL: 17 credits

Summer

  • CBAD 291 Business Statistics … 3 credits
  • CBAD 301 Mgmt. and Organizations … 3 credits
  • ECON 201 Macroeconomics (Core)1 … 3 credits
  • CBAD 202 Managerial Accounting … 3 credits
TOTAL: 12 credits

Year 2

Fall

  • CBAD 350 Marketing … 3 credits
  • CBAD 292 Decision Analysis … 3 credits
  • ECON 202 Microeconomics … 3 credits
  • ENGL 260/CBAD 290 Business Comm. … 3 credits
  • CBAD 363 Business Finance … 3 credits
TOTAL: 15 credits

Spring

  • MKTG 351 Market Analysis … 3 credits
  • MKTG 357 Market Research … 3 credits
  • CBAD 373 Business Integration/Appl. … 3 credits
  • CBAD 393 Mgmt. Info. Systems … 3 credits
  • Communication Across Cultures (Core)1 … 5 credits
TOTAL: 17 credits

Summer

  • CBAD 344 Legal Env. of Business … 3 credits
  • PHIL 318 Business Ethics … 3 credits
  • CBAD 364 Operations Mgmt. … 3 credits
TOTAL: 9 credits

Year 3

Fall

  • MKTG 458 Marketing Strategy … 3 credits
  • MKTG Selective4 … 3 credits
  • MKTG Selective4 … 3 credits
  • General Elective3 … 3 credits
  • General Elective3 … 3 credits
  • HIST 201/POLI 201 US Gov. (Core)1 … 3 credits
TOTAL: 18 credits

Spring

  • CBAD 478 Strategic Management … 3 credits
  • Humanistic Thought (Core)1 … 3 credits
  • Artistic Expression (Core)1 … 3 credits
  • MKTG Selective4 … 3 credits
  • General Elective3 … 3 credits
  • General Elective (if needed)3 … 2 credit
TOTAL: 17 credits

1. Please visit the University Catalog website for University core curriculum recommendations.

2. A complete list of options is available on your program evaluation. As part of the graduation requirement, students are required to complete 12 approved Professional Development Activities (PDAs), six of which must fall into the following categories: (1) Majors and Careers in Business, (2) Experiential Learning, (3) Leadership, (4) Building a Professional Profile, (5) Interviewing Skills, and (6) Transitioning to the Profession. A list of approved PDAs can be found at coastal.edu/business/pda.

3. General Elective: These are free electives that can be selected from any college, including the Wall College.

4. MKTG Selective: Choose between CBAD 401, MKTG 450, MKTG 451, MKTG 452, MKTG 453, MKTG 454, MKTG 455, MKTG 456, or MKTG 497.

• Study abroad opportunities available at all levels. Please contact Yoav Wachsman (yoav@coastal.edu) at least one semester prior to anticipated travel.

• Internships are available at sophomore‐senior levels. Please contact Ellen Hayward (eeryan@coastal.edu) to discuss requirements and internship procedures.

FINAL RESPONSIBILITY FOR SATISFYING DEGREE REQUIREMENTS, AS OUTLINED IN THE UNIVERSITY CATALOG, RESTS WITH THE STUDENT.