Kyle J. Holody, PhD

(he|him|his) Department Chair | Professor - Communication, Media, & Culture

Contact Kyle J. Holody, PhD

843-349-2946 kholody@coastal.edu

BRTH (Clay D. Brittain, Jr. Hall) 312

Spring 2024 Office Hours

Mondays - 11:00am-12:00pm
Wednesdays - 11:00am-12:00pm
Thursdays - 11:00am-12:00pm

"Be yourselves. Be unique. Be kind. Be strong. Be a little bit nerdy." - Amanda Alison | “Believe in yourselves. Dream. Try. Do good.” - George Feeny

Biography

Dr. Kyle J. Hołody's (he|him|his) research interests include: media effects, controversial and complicated health topics (e.g., mass shootings, physician-assisted suicide, and abortion), body image, health risk behaviors (including alcohol and drug abuse), and political communication. Specifically, Dr. Holody examines how these topics are presented and understood by news media and the public. Dr. Hołody is originally from Roanoke, Virginia and now lives in Myrtle Beach with his wife, Lesley Holody.

Education

Ph.D., Media & Communication, Bowling Green State University (2011)
M.A., Communication (Media Studies), Virginia Polytechnic Institute & State University (Virginia Tech) (2006)
B.A., Communication Studies (Mass Communication), Virginia Polytechnic Institute & State University (Virginia Tech) (2003)

Awards

2019 Edwards College Distinguished Service Award
2017 Chair teaching award
2012, 2014, 2015, 2017 Edwards College Apple teaching award

Selected Publications

Selby, C.N., Carter, E.L., & Holody, K.J. (2023). Dangling carrots and twisting arms: Incentivizing COVID-19 vaccination for community benefit. Journal of Health Communication, 28(6), 375-383.
Holody, K.J., Selby, C.N., & Carter, E.L. (2022). #WeWill fight COVID19: A case study of social norming on campus. Journal of Student Affairs Research and Practice, 60(1), 81-94.
Holody, K.J., & Shaughnessy, B. (2021). #NeverAgain: Framing in community and national news coverage of the Parkland mass shootings. Journalism Practice, 16(4), 637-659.
Fondren, W., Holody, K.J., & Bryant, J. (2019). Violence and sex in the media. In D.W. Stacks, M.B. Salwen, & K.C. Eichhorn (Eds.), An integrated approach to communication theory and research (3^rd ed.) (pp. 185-198). New York, NY: Routledge.
Park, S.-Y., & Holody, K.J. (2018). Content, exposure, and effects of public discourses about marijuana: A systematic review. Journal of Health Communication, 23(12), 1036-1043.
Craig, C., Flynn, M., & Holody, K.J. (2017). Name dropping and product mentions: Branding in popular music lyrics. Journal of Brand Management, 23(2), 258-276.
Anderson, C., Holody, K.J., Flynn, M., & Hussa Farrell, R. (2017). An exploratory evaluation of the feasibility, acceptability, and efficacy of the mental fitness disordered eating program in schools. Eating Disorders: Journal of Treatment and Prevention, 25(3), 230-245.
Holody, K.J., Anderson, C., Craig, C., & Flynn, M. (2016). “Drunk in Love”: The portrayal of risk behavior in music lyrics. Journal of Health Communication, 21(10), 1098-1106.
Park, S.-Y., Holody, K.J., & Zhang, X. (2012). Race in media coverage of school shootings: A parallel application of framing theory and attribute agenda-setting. Journalism & Mass Communication Quarterly, 89(3), 475-494.