M.S. in Sport Management - Coastal Carolina University
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M.S. in Sport Management

About the graduate program

The Master of Science (M.S.) in Sport Management meets the unique needs of individuals who seek entry into careers or advancement in careers in managing sport organizations, agencies and facilities. The degree program offers a strong theoretical foundation combined with real-world experiences throughout the curriculum. Program coursework focuses on creating a broad-based foundation for planning, organizing, directing, leading and evaluating sport organizations, agencies, and facilities. Sport as a business continues to expand at a rapid pace. This expansion has led to an increased need for managers who understand the complexities of the sport environment. Organizations continue to seek employees who understand the multivariate world of sport and its connections to business, education, media, and philanthropic entities.

Purpose and objectives of the program

The purpose of the M.S. in Sport Management is to prepare future leaders of the sport industry through critical examination of both academic and practical applications of management principles in various segments of the sport industry. The program faculty seeks to challenge, engage, and cultivate students in becoming skilled and knowledgeable sport managers. The program has five core objectives. These are to (1) prepare students to work in a variety of sport settings, (2) produce graduates who utilize critical thinking skills to solve problems and issues in sport management settings, (3) produce graduates who demonstrate an understanding of the issues and principles of law as they apply to sport settings, (4) prepare students to assess the effectiveness of strategies used by sport organizations when developing managerial strategies related to overall organizational success, and (5) develop students’ understanding of basic management strategies used to maintain or improve facility and venue operations.

See the graduate program curriculum here.
See the course descriptions for the graduate program here.