Wide shot of students at RSM Symposium at CCU listening to speakers

Recreation & Sport Management, B.S.

A student majoring in Recreation and Sport Management (RSM) at Coastal Carolina University will gain opportunities to study, analyze, evaluate and successfully lead within the dynamic fields of recreation and sport.

 Students acquire the foundational skills, knowledge and experience for successful entry into the wide array of sport and recreation settings. All students complete 58 credit hours of specific RSM major courses in areas such as risk management, program and event planning, leadership, facility management, and fiscal management. The program culminates in a semester long 12-credit, 480-hour internship.

The Student Experience

The RSM program includes several experiential and out of class opportunities which involve engagement with the local community. Students are able to tailor their curriculum based on their career goals by selecting 18 hours of RSM coursework related to various industry specific skills. Students may further tailor their program by selecting courses (or a minor) in other disciplines that increase their knowledge base and marketability. Additionally, each student is required to complete a semester long capstone experience of 480 hours in an internship aligned with the student’s career goals.

  • The Recreation and Sport Management Program will help you take your passion for recreation and sport and combine it with practical skills, knowledge and experience that will launch your career.  Students who graduate from Coastal Carolina University have gone on to work in areas such as intercollegiate athletics, park and recreation departments, cruise lines, professional sport leagues, and non profit and commercial recreation enterprises. 

  • In this degree you will learn the business of recreation and sport including aspects of leading activities, facility management, program planning, ticket sales, event coordination, marketing and promotion, media and public relations.  You will grow into a business-minded professional through courses and training in finance, economics, marketing, law and more. 

  • Numerous student engagement opportunities exist, including experiential learning (most students graduate with 700+ hours of experience,) and three major clubs (Recreation and Sport Management Alliance, Outdoor Recreation, and Women in Sport.)  

Areas of Study

RSM majors study legal issues in recreation and sport management, sports marketing and promotion, recreation and sport leadership, and arena and facility management.

After completing your degree, your job title could be:

  • Sales manager
  • Marketing assistant
  • Special events coordinator
  • Promotions manager
  • Media relations assistant
  • Park ranger
  • Recreation director
  • Activities director
  • Box office manager
  • Facilities manager
  • Tournament director
  • Athletic director

View degree requirements »

Recreation & Sport Management, B.S. Contact Information

Donald Rockey, Ph.D.

Phone: 843-349-4040
Email: drockey@coastal.edu
Department Chair and Professor
Penny Hall 348

Taylor Thompkins, M.B.A

Phone: 843-349-2619
Email: trthompki@coastal.edu
Administrative Specialist
Penny Hall 343